God in a Cup: The Obsessive Quest for the Perfect Coffee Summary
Key Takeaways
- Engaging stories of innovation and passion within the coffee industry.
- Exploration of the ethical and economic implications of coffee production.
- An intimate look at the quest for perfection in coffee from bean to cup.
Summary
Weissman documents the ambitious journeys of coffee pioneers from Intelligentsia, Counter Culture, and Stumptown, who travel the globe searching for the perfect coffee bean. Their stories highlight the meticulous care in cultivation and the intense competition in sourcing beans that meet their high standards.
Through interviews and firsthand accounts, the book provides insights into the challenges and triumphs of the specialty coffee scene. Weissman delves into how these individuals influence global coffee trends and the pursuit of quality that drives the industry forward.
The narrative also examines the broader impact of this quest on the coffee producers and the environments in which they operate, showcasing the deep connections between coffee enthusiasts and the communities involved in its production. 'God in a Cup' offers a comprehensive look at the coffee industry's complexity and the profound passion driving its leaders.
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