The Power of Habit: Why We Do What We Do in Life and Business Summary

Charles Duhigg
- 2012
This book is good to read when you feel energetic.

Key Takeaways

  1. Habits are powerful forces that can be harnessed to foster success in personal and professional life.
  2. Understanding the 'habit loop' (cue, routine, reward) is key to changing bad habits and forming good ones.
  3. Small changes in habits can lead to dramatic effects across all aspects of life.
  4. Organizational habits influence business effectiveness and can be transformed to improve corporate culture and output.
  5. Awareness and understanding of habits provide the tools to control them, leading to improved decision-making and life management.


Charles Duhigg’s 'The Power of Habit' delves into the neuroscience and psychology behind why habits exist and how they can be altered. The book is structured around the idea of the 'habit loop,' which involves a cue, a routine, and a reward.

Duhigg uses anecdotes and case studies from various fields, including sports, business, and psychology, to illustrate how understanding and changing habits can achieve substantial outcomes. Examples include how the habit loop has been manipulated to transform organizational behaviors and fuel large-scale changes in companies like Procter & Gamble and Target.

The book also explores the impact of keystone habits, which are small changes that lead to widespread shifts in behavior. Duhigg provides practical advice for identifying and implementing these habits in one’s life.

‘The Power of Habit’ offers insightful, research-based analysis on how habits work and a practical guide on how to change them, making it an invaluable resource for anyone looking to make positive changes in their life.

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